NetEnt strengthens DraftKings partnership – World Casino Directory

NetEnt strengthens DraftKings partnership – World Casino Directory

Swedish online casino software developer NetEnt has expanded its partnership with DraftKings Inc. (Nasdaq: DKNG) in keeping with its plan to increase its presence in the U.S.

After in late August 2019 premiering a broad selection of its video slots and table games with the Boston-based sports betting company in New Jersey’s regulated market, the enhanced collaboration will soon see the developer’s premium offering delivered to the operator’s fast-growing online casino in Pennsylvania.

“DraftKings’ size and market presence make this launch one of the most significant to date.”

The Stockholm-headquartered firm has also signed an agreement to take its games live with DraftKings in the U.S. state of West Virginia, with expansion into new jurisdictions upon successful launch.

Eastern U.S. market share:

This isn’t NetEnt’s first time entering the eastern U.S. state’s newly-regulated market, having partnered with GVC Group and MGM Resorts-backed iGaming operator BetMGM in September. That deal marked the first time the company’s content will be available in the West Virginia market, which approved iGaming on July 15, 2020.

Thanks to the latest agreement, players in the two eastern U.S. states will soon gain access to a multitude of popular titles such as Divine Fortune, Gonzo’s Quest and Starburst, as well as various NetNet table games.

Significant launch:

Commenting on the enhanced partnership, Vice President Commercial, Americas, Brian Kraft said in
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