It’s been less than two weeks since GVC Holdings announced its Sustainability Charter. Today, it took its first concrete step towards implementing it.
The company, which will soon change its name to Entain, became the first official partner of PlayPause. This is a new responsible gaming tool developed by the non-profit Conscious Gaming. Launched in September this year, it is powered by geolocation company GeoComply.
GVC’s US operations consist of its own Partypoker and Party Casino brands, plus a joint venture with MGM Resorts International. The latter, called Roar Digital, operates the BetMGM brand for online poker, casino and sports betting.
One aspect of GVC’s Sustainability Charter is that it has committed to donate £100 million (roughly $132 million) over the next 5 years to support responsible gambling. It did not reveal exactly how much of this went to Conscious Gaming to secure official partner status.
This is the first initiative specifically made under that new commitment. However, it’s far from GVC’s first effort to advance the cause of responsible gambling in the US. It is a member of the National Council on Problem Gaming